Investor
Relations.
Investment opportunity in Africa's premier sports entertainment platform.
A Scalable, Multi-Revenue Business
Naija Next Warrior (NNW) is Nigeria's first national-scale physical challenge competition franchise, operated by WLA Entertainment Ltd. Running across all six geopolitical zones with a Grand Finale in Abuja, NNW combines live sports entertainment, digital media, and cultural identity into a scalable, multi-revenue business built for both local dominance and continental expansion.
Parent Company & Legal Entity
Leadership
Fidelis Agba
Founder & CEO - WLA Entertainment Ltd
Founder of WLA Entertainment Ltd and creator of the Naija Next Warrior franchise, including the proprietary tactical obstacle format. Responsible for brand development, IP strategy, platform architecture, investor relations, and overall business direction.
Investment Thesis
First-Mover Advantage
Zero direct competitors in African ninja-style sports entertainment. NNW enters an untapped market with a proven global format adapted for the world's youngest major economy.
Massive Youth Demographic
70% of Nigeria's 220M+ population is under 30 - precisely the demographic that drives streaming, social media engagement, and live event attendance.
Proven Global Model
American Ninja Warrior generates $100M+ annually. NNW replicates this formula with Nigerian identity and a proprietary tactical obstacle format that does not exist anywhere else globally.
Multi-Revenue Architecture
Broadcasting, sponsorship, ticketing, merchandise, digital platforms, and franchise licensing create diversified, season-on-season compounding revenue streams.
Market Opportunity
Market Size
- •Nigeria Entertainment Market: $7.2B (2024), growing 15% YoY
- •African Fitness Industry: $2.3B addressable market
- •Sports Broadcasting - Nigeria: $850M annual market
- •Digital Streaming - Sub-Saharan Africa: 45% annual growth
- •Direct NNW Competitors in Africa: Zero - absolute first-mover
Competitive Advantage
- Zero direct competitors in African ninja entertainment
- Proprietary tactical obstacle format - not replicated globally
- Live website, contestant platform, and CAC-registered entity already in place
- Scalable franchise model designed for continental expansion under WLA
Full TAM/SAM/SOM sizing and 5-year financial model are included in the investment deck.
Revenue Model
Seven distinct, compounding income streams across all seasons.
Sponsorships
Title sponsor, category sponsors (telecoms, banks, beverages, sportswear), and product placement across all events and digital platforms.
Broadcast & Streaming Rights
Licensing to DSTV, Africa Magic, Channels TV, Netflix Africa, Amazon Prime Video, and YouTube monetisation.
Ticket Sales & Live Events
6 zonal events plus Grand Finale in Abuja. Includes vendor booth fees and hospitality packages.
Registration Fees
Free registration for all applicants. Only approved contestants pay a participation token, ensuring commitment and filtering.
Merchandise
Branded apparel, sportswear, accessories, and fitness gear sold online and at all competition events.
Digital Platform
Fan subscriptions, in-app advertising, and social media brand deals via the NNW digital platform and channels.
Franchise Licensing
Licensing the NNW format and WLA brand to other African markets under the continental expansion model, from Season 3 onward.
Year-by-year revenue, margin, and profit projections are included in the investment deck.
How Investors Earn Returns
Two structured pathways, governed by formal agreements prepared by legal counsel. Exact terms - valuation, equity offered, minimum investment, and revenue-share percentages - are shared in the investment deck upon request.
Equity Ownership
Investor acquires equity in WLA Entertainment Ltd. As the company grows, equity appreciates in value, with returns through profit distributions and, ultimately, an exit event.
- Pro-rata profit distributions from Season 1 onward
- Board representation for lead investors
- Anti-dilution protection in future rounds
- Priority participation rights in Series B
Revenue Share
Investor receives a defined percentage of gross revenue until original capital is recovered, then a reduced ongoing royalty continues - faster capital recovery with lower equity dilution.
- Revenue share from Season 1 launch
- Reduced ongoing royalty after capital recovery
- No board seat or governance obligations
- Lower minimum commitment than equity path
Investor Portal Access
Once your investment is confirmed, you receive secure access to the NNW Investor Portal - a dedicated dashboard providing real-time visibility into your investment.
- Live financial metrics - revenue, expenditure, returns by stream
- Operational metrics - contestants, event progress, ticket sales
- Season milestone tracker with live status updates
- Secure document library - agreements, reports, certificates
- Quarterly financial reports (downloadable PDF)
- Direct communication channel with the founding team
Looking to partner as a brand or sponsor instead? Visit Partners & Sponsors.
Key Milestones
WLA Entertainment Ltd incorporated - CAC registered
Trademark strategy & IP protection finalised
Series A close & partner agreements signed
Course construction & pilot episode
Season 1 launch across 6 zones
National Finals broadcast - Abuja
Franchise expansion prep - Africa
Season 2 + new African markets
Request the full investment deck for deal structure, valuation, 5-year financial projections, and complete risk disclosures - shared directly with prospective investors.
Investor Relations - WLA Entertainment Ltd
Fidelis Agba - Founder & CEO
fidelis@warriorsleague.africa +234 808 595 2266