Operated by
WLA Entertainment Ltd
A WLA Entertainment Company · RC No. 9529867
All partnerships and sponsorship agreements are entered into with WLA Entertainment Ltd, the registered operator of Naija Ninja Warrior.
Join Africa's Biggest Sports Entertainment Platform
Naija Ninja Warrior offers unparalleled brand visibility, audience engagement, and market access. Partner with WLA Entertainment to reach millions of viewers across Nigeria and Africa while aligning your brand with excellence, resilience, and national pride.
220M+
Potential Audience Reach
70%
Youth Under 30 (Prime Demo)
6 Zones
Nationwide Coverage
Market Opportunity
Why Nigeria?
- ✓Fastest-growing entertainment industry in Africa
- ✓Booming TV and streaming consumption with massive youth engagement
- ✓Over 70% of population under 30 - the most valuable commercial demographic
- ✓First-mover advantage - zero direct competitors in this space
Proven Global Model
Ninja Warrior franchises dominate ratings and attract premium sponsors worldwide. WLA Entertainment is bringing this winning format to Africa's largest market with an authentic Nigerian identity and a proprietary competition format that does not exist anywhere else globally.
Multi-Platform Distribution
National TV, DSTV, streaming platforms, YouTube, and the NNW digital platform
Revenue Streams
Broadcast & Streaming
Licensing to DSTV, Africa Magic, Netflix, Amazon Prime, and YouTube monetisation
Corporate Sponsorships
Premium partnerships with telecoms, banks, beverages, and fitness brands
Merchandising
Branded jerseys, sportswear, fitness gear, and licensed merchandise
Ticket Sales
Live audience tickets for regional competitions and the Grand Finale in Abuja
Digital Platform
Contestant voting, fan subscriptions, and online advertising revenue
Franchise Expansion
Scalable model across Africa under the WLA continental expansion strategy
Partnership Tiers
Title Sponsor
Custom Package
- ✓Exclusive naming rights
- ✓Prime logo placement on all materials
- ✓VIP event access across all zones
- ✓Extensive media coverage
- ✓Product integration opportunities
- ✓First right of refusal for future seasons
Platinum Partner
Premium Tier
- ✓Category exclusivity
- ✓Logo on all broadcasts
- ✓Sponsored segments
- ✓Social media features
- ✓Merchandise rights
- ✓Hospitality packages
Gold Partner
Standard Tier
- ✓Logo placement
- ✓Digital advertising
- ✓Event signage
- ✓Social mentions
- ✓Ticket allocation
- ✓Brand association
Why Partner with WLA Entertainment
First-Mover Positioning
Be among the founding partners of Africa's first ninja-style sports entertainment platform - with the brand equity that comes from being there from the start.
Massive Measurable Reach
Access to millions across TV, streaming, and social media with measurable ROI, brand lift metrics, and audience data post-season.
Brand Alignment
Associate your brand with strength, resilience, excellence, and Nigerian national pride - values that resonate with an aspirational, upwardly mobile audience.
Long-Term Growth
Ground-floor access to a franchise model built for continental expansion. Partners who start with NNW grow with the entire WLA network.
Season 1 Execution Plan
Phase 1
Foundation
- WLA incorporated
- Branding complete
- Pilot episode
Phase 2
Partnerships
- Secure sponsors
- Media deals
- Platform launch
Phase 3
Competition
- 6 regional events
- Content production
- Marketing blitz
Phase 4
Growth
- Abuja finale
- Season wrap
- Africa expansion
Let's Build Something Extraordinary
We invite media partners and corporate sponsors to collaborate on launching Africa's most exciting sports entertainment platform - operated by WLA Entertainment Ltd.
Partnership Inquiries - WLA Entertainment Ltd
Fidelis Agba - Founder & CEO
legal@naijaninja.net | +234 808 595 2266